This campaign was created to showcase Veeam Software's data protection, backup, and disaster recovery solutions—but with a twist.
After working with illustrated monsters in a previous Veeam campaign, I wanted to take the idea further.
Instead of using existing artwork, I designed and created a series of AI-generated monsters (Midjourney)—bold, unexpected, and full of character. Each creature turns abstract concepts into something weird, yet cute, memorable, and dynamic, offering a fresh and unconventional take on tech marketing.
After working with illustrated monsters in a previous Veeam campaign, I wanted to take the idea further.
Instead of using existing artwork, I designed and created a series of AI-generated monsters (Midjourney)—bold, unexpected, and full of character. Each creature turns abstract concepts into something weird, yet cute, memorable, and dynamic, offering a fresh and unconventional take on tech marketing.
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