This campaign was created to promote Veeam Software's data protection, backup, and disaster recovery solutions.
To stand out from the typical tech ads that follow repetitive templates and color schemes, I used illustrated monsters to bring a fun, engaging, and unexpected twist to the messaging.
The characters added personality and visual storytelling to make complex tech concepts more approachable.
To stand out from the typical tech ads that follow repetitive templates and color schemes, I used illustrated monsters to bring a fun, engaging, and unexpected twist to the messaging.
The characters added personality and visual storytelling to make complex tech concepts more approachable.
